The research design of the present study is a mixed sequential exploratory type. First, qualitative data was collected, the research approach in the qualitative part is inductive research. The statistical population of this study includes experts with a background who have lived experience and are in the management ranks of the Central Bank of the Islamic Republic of Iran. To collect information, academic experts, managers, consultants, and specialists who are more adept at expressing their lived experiences due to their knowledge and familiarity with the theoretical foundations of the research subject were referred to. Therefore, the purposive sampling process was used and information collection continued until theoretical saturation was reached. In this study, qualitative data analysis was carried out with a systematic approach and through the development of category clusters and the formation of category blocks. Data analysis in the qualitative part of the study was based on the principles of grounded theory. In the qualitative part of the research, MAXQDA software version 2020 was used to code the data obtained from semi-in-depth interviews. The results of the research showed that the categories of relationship marketing, integrated marketing, internal marketing, operational marketing, online product, volatility, public activation, value co-creation, dialogue, components of moving from conventional to online, comprehensive online marketing strategy, online changes in information technology, operational plan, control and evaluation, financial performance, and marketing performance were identified as cryptographic currency categories in the financing of domestic companies.