The position of the national brand in the regional development model of Makran coasts (based on the analysis of upstream documents)

Document Type : Original Article

Authors

1 Professor of the Military Strategic Management Department of the Higher National Defense University

2 Ph.D. student of business administration, majoring in marketing, Faculty of Management, University of Tehran

3 Master's student of Islamic Studies and Economics of Imam Sadiq University

Abstract

Today, many countries, considering their domestic capacities and international opportunities, are trying to build a national brand in order to improve their national identity and present a powerful and inspiring image in foreign minds. The progress and development of Makran coasts relies on having a unique regional development strategy (RDS) whose requirements are derived from the upstream documents and general policies of the country. The main research question is what is the position of the concept of national brand in the regional development model of Makran coast based on upstream documents? The current research, using the method of thematic analysis, examined the upstream documents and selected general policies of the country and concluded eight requirements in the regional development model of Makran. The results show that in the eyes of policymakers, the realization of the development of Makran coast depends on the formulation of national plans based on regional advantages, the transformation of the Makran region into a set of large centers and economic hubs with an international role, the promotion of economic diplomacy (with priority to neighbors and Islamic countries), activation The role of transit (with emphasis on the North-South corridor) is to pay attention to the government's protectionist attitude towards the regional development of Makran, give priority to knowledge-based industries and businesses, build a national brand, strengthen tourism and export handicrafts.

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