Document Type : Original Article
Authors
1
Department of Business Management, Kish International Branch,Islamic Azad University,, Kish Island, Iran
2
Department of Business Management, Shahr-e-Qods Branch, Islamic Azad University, Tehran, Iran.
3
DEPARTMENT OF BUSINESS MANAGEMENT, FACULTY OF MANAGEMENT, Khonj BRANCH, ISLAMIC AZAD UNIVERSITY, FARS, IRAN
10.22034/es.2023.400062.1681
Abstract
The current research is of mixed type, exploratory, to do it, the mixed method was used in two qualitative and quantitative phases. In the first phase, by using the inductive approach and using the qualitative formula through the implementation of the foundation's data theory, we will identify 9 dimensions and 20 effective components on export performance with a resistance economy approach in the form of causal conditions, central conditions, background conditions, intervening conditions, Strategies and consequences. Then, in the second phase, the dimensions and components were confirmed quantitatively, and finally the conceptual model developed in the qualitative phase was confirmed. The required information in the qualitative phase was collected through interviews with 11 experts in the field of foreign trade and leading experts in the country's exports, whose number was determined by targeted snowball sampling. Also, in the quantitative part, the required data was collected through the distribution of a researcher-made questionnaire among 48 employees of exporting companies located in Tehran, which was determined by the Cochran method. In this research, in order to design and implement the explained model, the structural equation modeling technique with pls software was used to test the qualitative model. The results of structural equation modeling showed that clearing transactions and removing production barriers have a significant effect on export approaches. Also, export approaches have a significant effect on sustainable participation in the global market. On the other hand, marketing and infrastructure development has a significant effect on sustainable participation in the global market.
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