The Role of Business Development Policies and Strategies on the Performance of Small and Medium Enterprises (SMEs)

Document Type : Original Article

Authors

1 Ph.D. student of public management, Department of Management, Firoozkooh Branch, Islamic Azad University, Firoozkooh, Iran

2 Associate Professor, Department of Management, Firoozkooh Branch, Islamic Azad University, Firoozkooh, Iran

3 Assistant Professor, Department of Management, Firoozkooh Branch, Islamic Azad University, Firoozkooh, Iran

4 Professor, Department of Management, Firoozkooh Branch, Islamic Azad University, Firoozkooh, Iran

Abstract

Small and medium-sized enterprises (SMEs) have always been the focus of policymakers in different countries because of their very valuable capacity to create low-cost, high-efficiency employment. Given the high unemployment and necessity of employment as one of the most important concerns of policymakers in recent years, the present study focuses on the effective role of SME development strategies and policies in facilitating the process of setting up firms and Improving the business climate of countries.
In this paper, the impact of business development policies on the development of small and medium-sized businesses was examined from both strategic development and operational development aspects, both of which had very high coefficients and their significant impact and relationship. Approved. It was also observed that in the dimension of strategic development, the variables "promotion of stakeholder satisfaction" and "promotion of labor and capital productivity" had the highest and the lowest coefficients, respectively. Among the variables related to the operational development, the variable "Increasing sales of products and services" had the highest and the variable "Risk management and strengthening of internal controls" had the lowest coefficient , both of which had their own relevant burden.

Keywords